THINK WITH ZUNEFrom thought to judgment.
From judgment to practice.

MORNING REFLECTION · 2026-08-29

Judgment & choicesRelationships & trustWork & leadership

Good judgment begins by guarding against self-deception

“The first principle is that you must not fool yourself—and you are the easiest person to fool.”

Richard P. Feynman ↗
Source & reference

‘Cargo Cult Science,’ Caltech commencement address, 1974 ↗

At a glance

  • We do not deceive ourselves only when we tell a lie.
  • We can be completely sincere and still fool ourselves by noticing facts that favor the conclusion we want while minimizing uncomfortable evidence.
  • Good judgment looks first for what could prove a conviction wrong, not merely for reasons to strengthen it.

Today’s reflection

In his 1974 Caltech commencement address, physicist Richard Feynman called research that imitates the procedures of science while missing its essential integrity ‘cargo cult science.’ He argued that we must disclose not only results that support our case, but also every relevant fact that could cast doubt on it. Here, honesty means more than refraining from falsehood; it means actively revealing how we might be wrong. Today's English sentence is a short direct quotation from the transcript preserved by Caltech, and the Korean sentence is a natural translation.

  1. Sincerity alone cannot prevent self-deception. Because we can honestly believe an interpretation that favors us, we need a process that deliberately searches for contrary evidence.
  2. Examine the strength of the test, not the strength of the confidence. A polished explanation that has not faced serious objections may be hope with excellent formatting rather than judgment.
  3. A failed prediction is data for revising a model, not a threat to one's dignity. When reality differs from the forecast, record which assumption failed instead of rewriting the story after the fact.

The clearer our preferred outcome is in strategy, leadership, or marketing, the greater the risk of self-deception. We may exaggerate the promise of a project after investing in it, remember only favorable customer reactions, or mistake a team's silence for agreement. AI can also produce plausible support for the assumptions embedded in our prompt. The quality of judgment depends less on how persuasively we explain a conclusion than on whether it survives serious contrary evidence.

Practice for today

Test one important decision in four lines today.

  1. write the conclusion you want.
  2. name the strongest fact against it.
  3. decide in advance what evidence would change your mind.
  4. ask someone with little stake in the conclusion, ‘If this judgment is wrong, what is the most likely reason?’ Record the answer before trying to rebut it.

Question for today

Am I testing my conclusion, or selecting evidence to protect the conclusion I already want?

Readers’ Reflections

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