HERBERT A. SIMON
He examines how people judge and solve problems under limits of information and computation, replacing impossible optimization with workable thresholds and search procedures.
Other names and spellings
허버트 사이먼 · 허버트 A. 사이먼 · 허버트 알렉산더 사이먼 · Herbert Simon · Herbert Alexander Simon
Core ideas
Works & sources
Herbert Simon, Nobel lecture, ‘Rational Decision-Making in Business Organizations’ (1978) / Daniel Kahneman, Nobel lecture, ‘Maps of Bounded Rationality’ (2002) · “A Behavioral Model of Rational Choice” (1955)
HERBERT A. SIMON, a first reading
Simon studied how people make decisions with limited information, time, and cognitive capacity.
Bounded rationality: what does it mean?
People cannot calculate every alternative and consequence. They may instead search for an option meeting an acceptable standard; this describes the conditions of real decision-making rather than recommending careless choices.
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