SETH GODIN
He interprets marketing less as the skill of becoming louder and more as the responsibility to choose whom we serve and what change we seek to make.
1960–Marketing thoughtUnited States
Core ideas
CHANGECUSTOMERTRUSTPOSITIONINGCOMMUNITY
Works & sources
Purple Cow · This Is Marketing · Linchpin
SETH GODIN, a first reading
Godin writes about marketing in terms of change, trust, and human connection.
The smallest viable market: what does it mean?
The idea asks us to identify whom we serve and what change we seek to make. Small does not mean refusing growth; it means understanding the specific people for whom our work can matter.