MICHAEL E. PORTER
He treats strategy not as a list of goals, but as a coherent decision about what to choose and what to give up.
1947–Strategic managementUnited States
Core ideas
STRATEGYCHOICETRADE-OFFPOSITIONINGCOMPETITION
Works & sources
Competitive Strategy · Competitive Advantage · What Is Strategy?
MICHAEL E. PORTER, a first reading
Porter studies how firms choose the value they offer and the customers they serve.
Strategic trade-offs: what does it mean?
Strategic trade-offs arise when choosing one position requires giving up aspects of another. A coherent position depends on activities that reinforce one another, rather than a list of ambitious goals.