MARSHALL MCLUHAN
He shifts attention from content to the medium itself, revealing how media environments reshape perception, relationships, and judgment.
1911–1980Media theory · Communication studiesCanada
Other names and spellings
마셜 매클루언 · 마샬 맥루한
Core ideas
MEDIATHE MEDIUM IS THE MESSAGEEXTENSIONS OF MANENVIRONMENTGLOBAL VILLAGE
Works & sources
Understanding Media, Chapter 1, ‘The Medium Is the Message’
MARSHALL MCLUHAN, a first reading
McLuhan studied how media themselves reshape perception, relationships, and patterns of life, beyond the content they carry.
The medium is the message: what does it mean?
A medium changes the scale, pace, and pattern of human activity. Electric light, for example, reorganizes what can happen at night; the phrase draws attention to such structural effects rather than simply dismissing content.
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