DANIEL KAHNEMAN
He examines how reference points, losses, heuristics, and representations of probability shape real judgment under uncertainty and the design of better choices.
1934–2024Behavioral economics · Cognitive psychologyIsrael · United States
Other names and spellings
다니엘 카너먼 · 대니얼 카너먼
Core ideas
PROSPECT THEORYREFERENCE POINTLOSS AVERSIONHEURISTICSBOUNDED RATIONALITY
Works & sources
Herbert Simon, Nobel lecture, ‘Rational Decision-Making in Business Organizations’ (1978) / Daniel Kahneman, Nobel lecture, ‘Maps of Bounded Rationality’ (2002) · ‘Maps of Bounded Rationality,’ Nobel Prize lecture (2002)
DANIEL KAHNEMAN, a first reading
Kahneman studied how people actually judge and choose under uncertainty.
Loss aversion: what does it mean?
Prospect theory describes outcomes as gains and losses relative to a reference point. Losses can weigh more heavily than comparable gains, but the effect is not a fixed ratio applying identically to every person and situation.
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